When Swedish Sports fashion brand Björn Borg asked ISBIT GAMES to help them produce a game to launch their next collection, we quite frankly thought they were mad. On a shoestring budget we were to conquer the world. However, we like Björn Borg. They take an active stand for more love in the world and we think that’s an honorable mission.
The game First Person Lover did hit a sweet spot with the gaming world.
The game has been played in over 190 countries with over an half a million of unique players. PewDiePie played the game and generated over 5 million views on youtube, and this ignited a wave of love with a total reach of 44.000.000 people from hundreds of let´s play videos.
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